Focus Your Job Search – Identify Target Companies

In my previous blog I wrote how focus is the key in your job search. Focus creates opportunity because you draw the straightest line for a potential decision maker in terms of connecting you with a position within their organization.

We may at first consider this focused approach will limit our opportunities because it will place us out of consideration for a number of potential positions. The opposite is actually true.

Focus Your Job Search - Define What You Want

One of the key premises in marketing is that successful brands need to focus.

Al and Laura Reis – two of the leading branding experts in the field – wrote a book on this very subject titled - Focus: The Future Of Your Company Depends On It.

In the book they talk about how to build a brand by clearly defining its purpose.  They say: